An overview of the market
The competitors in the space and the challenges it poses for your business.
How are they winning, who they are targeting. What’s their positioning.
What does the market look like and where are the opportunities.
Market strengths, weaknesses, opportunities and threats.
New market opportunities
Understanding growing markets globally and where opportunities lie for your brand.
Where there are opportunities/do we act on them?
Detailed research into the brand
The founder and the current product. Your ambition. Brand positioning. Current/future product (experience).
Build an insightful profile of the target consumer covering their motivations, beliefs and behaviors.
Build the brand you are going to grow.
Brand strategy, brand positioning, brand expression.
Obsession, Mission, Enemy.
Personality, Values, Team, Brand Rules
What we do, what we don't do
Where we sit in the market, how we differentiate, how we compete.
Tone, feel, social media expression, video/photography/typography.
Who are they?
Motivations, fears, assumptions, beliefs, lifestyle.
Why your brand?
How did they find you? What appealed to them? Did they shop around?
How we compare?
What impression did the brand give? What assumptions did they make? What was positive/negative?
Did price come into it?
The experience of your coaching itself
How they found it? What could be done better? What surprised them? What would they improve? Would they recommend it to friends?
Business Modelling & Forecasting
Revenue structure and planning.
Site map/user flow, UX consultancy, Desktop and mobile designs, Coding of site, Performance testing, Browser testing, Mobile/tablet compatibility, Meta tags, title desc etc, Deployment
Implementing Research Technology & Data Analytics Software
Optimize technical solutions for digital set ups.
Implement software to increase efficiency and develop insights.
You can't manage what you can't measure. What story does the data tell you and how do we act upon these insights?
Combining analytics and research technology so every report and study is an actionable catalyst to grow your business.
Brand Launch Strategy
Overall Marketing Strategy
The story we tell.
A narrative directed by brand truths/mission.
Audit social channels and optimisation of social channels (including audience personas)
Organic social growth strategies
Email list strategy
Paid social advertising
PR outreach strategy
Short Term Social Content Plan
Content calendar, Case studies, Newsletter, Blogs, Social rules.
Longer Term Social Content Plan
Overall strategy, Video, Community, Affiliates.
Consulting businesses who wish to implement the latest emerging technologies to accelerate digital transformation. My team and I help them utilise digital innovation to advance their offering and keep their company 3-5 years ahead of their competition.
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